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By Chris W. Tan
Almost two decades ago, ‘Philip Kotler’ who is regarded as the father of Marketing had said that marketing is a process of identifying needs. The ideology proved as dynamic and today, one can easily trace the role of an effectively run marketing campaign behind the success of majority of popular things. These days marketing is employed for the projections of products, services, personalities, events and even for sports.
Sports marketing have been remained as one of the most vibrant forms of marketing in recent times. There is lot of thrill, reward, appreciation and joy associated with it. It not only provides an opportunity to meet and work with some darling celebrities but also allows one to be part of a prime event that is followed by million of people around the globe.
Sport marketing is basically a branch of marketing that not only promotes sporting event and teams but while doing so, it also market other products and services by making full use of the mega marketing campaign. Smart marketers have identified sport as a significant element of life and now they are successfully utilizing it as a lucrative and valuable marketing tool.
Today, one can see that almost all the major sporting events are sponsored by different multinational companies. That clearly reveals that the organizers are getting huge amount in terms of sports sponsorship. There is a massive fan following for number of sports in different parts of the planet. If the North Americans are crazy about basketball and rugby than the Europe, Africa, Far East and entire Latin America is enthusiastic about football. Organizations find it really worthwhile to sponsor the main events of these sports as by sponsoring such events, their brand will register in the minds of millions of fans who are following that game in stadiums or by sitting in front of their televisions.
Sports marketing can be easily classified into three main sections. These are the advertising of sport and the associations related to it. The main example of the first kind is of course Olympics, UEFA Champions League and the NHL. The second and more common one is the promotion of various products by employing different sport stars, high performance teams and other top sport events. The last one is done with an aim to boost the involvement and interest of the people in the game. This kind of sport promotion is performed by directly targeting the general public.
There are some beloved celebrities in the sporting world who are acting as brand ambassadors for number of companies. Superstars like Tiger Woods, Roger Federer, Sachin Tendulkar, Lionel Messi, Maria Sharapova, Cristiano Ronaldo, Rafael Nadal and many others are earning huge amounts by performing in the product’s ads or by just wearing promotional clothes of these organizations.
Big and internationally known companies like Nike, Adidas, Nokia, Emirates, Coca Cola, KFC, Ferrari, Samsung and many other companies never hesitates to invest big amount for sport marketing as they believe that they will certainly receive definite and desirable results in a very short time..
The three main outcomes of the sport marketing are increased in the sale of seasonal tickets, rise in the number of spectators inside the stadium and also the maintenance of the loyalty among the supporters of any specific side.
About the Author: Chris Tan writes for leading Asian
sports sponsorship
firm,
Sports Marketing Japan
.
Source:
isnare.com
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